Seafox Management Consultants Ltd
Office F6
The Enterprise Village
Prince Albert Gardens
Grimsby
N.E. Lincs
DN31 3AT

t: 01472 350022
e: info@seafox.co.uk

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Case Studies

Grimsby Fish Merchants Association

Seafox was commissioned by the GFMA earlier in 2013 to undertake a review with a focus on how the organisation should conduct itself towards its membership and the industry and how it should face up to the challenges on issues linked to supply, sustainability, marketing and consumer perception of seafood. The review consulted a sample from across the 100-strong membership of the GFMA, as well as a select group of partner organisations such as the Seafish Industry Authority and the Grimsby Institute Group. 

Seafox then worked with the GFMA Board to develop a new Business Plan for the next 3 years that would operationalize the findings of the review and sharpen the focus of the GFMA on the things that matter most to industry. The work concluded that the organisation needed to become more representative of the seafood supply chain as a whole across the Humber and with this in mind the GFMA will be rebranded in 2014.

Seafox will be retained to work with the GFMA on implementing a number of key projects including marketing, funding and export related initiatives.